Previous knowledge
Before starting with our learning journey it is important to know some basic concepts.
What's Online Marketing?
Online Marketing is a set of tools and methodologies used for promoting products and services through the internet. Online Marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
What's Google?
Google is an American multinational company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software and hardware.
Alphabet Inc.
Google organized its various interests as a conglomerate called Alphabet Inc, which encompasses several industries, including technology, life sciences, investment capital, and research.
Below you can find the Annual Report of Alphabet Inc. of the year 2017.
