Lesson 6. Google Adwords account

Google Adwords is Google's online advertising platform, known for being the most used advertising network worldwide. Businesses use Adwords to reach new customers with online ads tailored to their company's goals and budget. It targets users on the search network, making use of pay-per-click advertising, in which they can display their ads to users who enter certain keywords into the search engine as part of a search query. 

An AdWords account is usually structured into individual campaigns, each of which has its own ad groups, and each group has its own keywords, text, and landing page. An appropiate structure will benefit the account with a more relevant traffic and clicks, a higher quality score, and making the account easier to optimize and mantain. 

Businesses can take advantage of a wide variety of Adword's features, some of them are:

• Adjust your bid manually for closer control.
• Track conversions.
• Search query report, to know the keywords consumers use to find your ad. 
• Location and time settings.
• Segmentate your data. 
• Optimize for clicks. 
• A/B Testing Ad Method.