Lesson 4. Google Ads products
Apart from the use of SEO, to carry out a successful online marketing campaign you have to take into consideration the use of SEM (Search Engine Marketing), which involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising. Google takes a fundamental role here as a big part of its activity is based on advertising. Therefore, it's understandable that there's different ad products, between these ones we can distinguish 6 options:
1. Search Ads. Search Ads appear next to Google search results when people look for products and services you offer, using the keywords you've previously chosen. You only pay when people click to visit your website or call your business.
2. Display Ads. Display Ads allow you to create highly targeted campaigns, based on what you know about your customers, with specialized options for targeting, keywords, demographics and remarketing.
3. Video Ads. Video Ads help you connect with customers using video ads that play before videos related to your product, or next to YouTube search results. Also you only pay when they watch your ad until the end.
4. Adwords Express. When you don't have the need to use all the Adwords features, with Adwords Express you just write 3 lines about your business, and Google will create your ad automatically, show it to your target group and optimize it to accomplish your goals.
5. Shopping Ads. Shopping ads show users a photo of your product, a title, price and store name. Shopping campaigns help you promote your online and local inventory, boost traffic to your website or local store and find better qualified leads.
6. App Campaigns. App Campaigns help you promote your app to bilions of users across Google Search, Play, YouTube, Gmail and more. Your ads, bids and targeting are continually refined to deliver high-quality facilities.
To sum up, the wide range of Google's ad products offer every business, independently of its size, an effective advertising possibility according to their needs and preferences.
